Saturday, 3 September 2016

Here’s How to Create Original Images That Boost Conversions - YouMoz - Moz

Here’s How to Create Original Images That Boost Conversions - YouMoz - Moz: "Conversion rate optimization (CRO) is a complex business with many different ways to approach it. One aspect of CRO that hasn't been discussed nearly enough is the potential for images to increase views, clicks, and conversions — in addition to customer success and net promoter scores (NPS). But discussing what you can do with the right images isn’t helpful unless you know how to find or create these images quickly and economically. A crash course in the power of pictures To get to the root of how images improve conversion rates, we first have to look at the series of events that creates conversions. 



According to Dr. Robert Cialdini’s 6 Principles of Influence, people... 

- Feel obligated to reciprocate – give them something, and they’ll want to give you something 

- Honor their commitments – if they say they’ll do something, they’ll likely do it, because they’ve established that goal as an integral part of their self-image 

- Believe the word of their peers (which is why user reviews are so powerful) and copy behaviors they see 

-Follow authority figures. 

-Buy from people they like 

- Act faster if they perceive scarcity (On Sale Now for a Limited Time!)



Based on Cialdini's research, some of the ways images can be used for influence include:
  • Giving away a high-value infographic or set of high-quality stock photos that anyone can use (all they have to do is sign up for your newsletter)
  • Creating a series of motivational images that encourage viewers to keep the goals they’ve set for themselves (which your product can help them do)
  • Encouraging users to submit photos of themselves using, wearing, or enjoying your products (or, if you’re selling a service, including images of actual customers next to their reviews or testimonials)
  • Using professional photos and/or high-quality stock images on your website
  • Creating funny, personality-rich images, videos, or GIFs for your social media posts and emails
  • Thinking of creative ways to visually represent scarcity — maybe by making a GIF of a warehouse as it goes from full to empty, or by creating an image that expresses the disappointment someone will fill if they miss out on an opportunity
"







To read more go to: https://moz.com/ugc/heres-how-to-create-original-images-that-boost-conversions

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7 expert tips for nailing web performance | Creative Bloq

7 expert tips for nailing web performance | Creative Bloq: "Getting web performance right isn't easy; typically designers will want the best-looking site packing all the latest tricks, while developers are focused on ensuring that everything performs well, and it's hard to find an effective compromise."



To read more go to: http://www.creativebloq.com/advice/7-expert-tips-for-nailing-web-performance



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8 hidden CodePen features | Creative Bloq

8 hidden CodePen features | Creative Bloq: "Over the past few years, CodePen and frontend development have become synonymous with each other. As an early user and early hire at CodePen, I had the benefit of learning and growing with the platform as it went from online editor and web playground to what it is today. "



'via Blog this' All opinions in this blog are the Author's and should not in any way be seen as reflecting the views of any organisation the Author has any association with.

Monday, 29 August 2016

9 best pieces of user testing software | Creative Bloq

9 best pieces of user testing software | Creative Bloq: "User testing is an intricate part of UX design. Understanding how your user interacts with your design is crucial to crafting the best user experience to help visitors to achieve their task and overall to increase conversions.

Running your own user testing lab, including finding and hiring your own target audience and setting up hardware can be expensive and time-consuming.

"



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Improve your UX with Google Analytics | Creative Bloq

Improve your UX with Google Analytics | Creative Bloq: "Web analytics tools have a lot to offer the user experience field. Because the tools have matured and there's so much information out there about how to use them, now is a great time to get started working with them. With web analytics, user researchers can look at much larger sample sizes than is possible with more resource-intensive methods, such as usability testing. This can be useful if you need to establish a high degree of certainty that a particular design change will be effective before you implement it. Analytics also gives researchers an opportunity to come up with answers much quicker than is possible when using in-person activities."



'via Blog this' If you'd like to find out more about Computing at the University of Northampton go to: www.computing.northampton.ac.uk. All views and opinions are the author's and do not necessarily reflected those of any organisation they are associated with

Friday, 19 August 2016

Deprecating web hosting support in Google Drive

Google Apps update alerts: Deprecating web hosting support in Google Drive: "Beginning August 31, 2015, web hosting in Google Drive for users and developers will be deprecated. Google Apps customers can continue to use this feature for a period of one year until August 31, 2016, when serving content via googledrive.com/host/doc id will be discontinued.

In the time since web hosting in Drive was launched, a wide variety of public web content hosting services have emerged, and we think better options are available to people today. As a result, we have decided to discontinue this feature and focus on the core Drive and Google Apps experience.
"



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All opinions in this blog are the Author's and should not in any way be seen as reflecting the views of any organisation the Author has any association with.

Tuesday, 9 August 2016

3 simple ways to speed up your website | Creative Bloq

3 simple ways to speed up your website | Creative Bloq: "Discover some of the best practices needed for awesome website performance. Looking for a spot of web design inspiration?

 01. Optimise images

02. Lazy load content

03. Investigate freebies



To read more go to http://www.creativebloq.com/features/3-simple-ways-to-speed-up-your-website



'via Blog this' All opinions in this blog are the Author's and should not in any way be seen as reflecting the views of any organisation the Author has any association with.