How to use Google analytics to measure engagement on your blog: "Are visitors to your blog really engaged in your content?
How much of what you write do they read?
Is your ‘bounce’ rate an accurate reflection of how engaging your blog is?
It’s important to understand how to use Google Analytics and your engagement statistics so that you can understand what your visitors are doing, and work to improve your blog."
One question I have "Is bounce rate a meaningful measure of a blog as compared to a website or is it even more important?" Just thinking my own use of blogs as a reader I might come to the blog and read down through several posts which may not be recorded.
To read the full article go to: http://www.razorsocial.com/google-analytics-measuring-engagement/
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All opinions in this blog are the Author's and should not in any way be seen as reflecting the views of any organisation the Author has any association with.