The article look at six Google Analytics metrics that the article's author argues are good measures for checking the health of a website.
The six reports include the following:
- Channels report
- Landing Page report
- New vs Returning Visitor report
- Frequency & Recency report
- Site Search report
- Behavior Flow report
To read more go to the following to read the full article: https://moz.com/ugc/how-to-use-six-google-analytics-reports-to-complete-a-website-content-audit
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