How to Find and Fix Structured Data Markup Errors via the Google Search Console - YouMoz - Moz: "Structured data not only lets Google crawl web pages better, it also helps search engines truly understand the content. For example, a history website may contain several dates based on the different chronological points it wants to discuss. People will have no problem identifying which dates belong to which event in time — but not machines. They have their own language that allows them to read information more accurately."
To read more go to: https://moz.com/ugc/how-to-fix-structured-data-markup-errors-on-existing-pages
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