Website Sustainability

8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday - Moz : "some old school SEO practices that just don't work anymore and things with which we should replace them." The full article is here  8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday - Moz 'via Blog this' Posting on the site does not imply endorsement in any way, by the blog owner or any organisations the blog owner is associated with.

Battleground Mobile: Why (& How) to Prepare for the Future - Moz : "The world of mobile continues to explode. Major players like Google, Facebook, and Apple are investing massively in efforts to establish themselves as the dominant player in the new markets that are emerging as a result. These companies are betting in a big way on continuing changes in mobile usage and in user expectations for mobile devices, and that means you should be, too. It means you need to have a mobile-first mentality. The investments by these companies are happening at many different levels. For example, Google has already made mobile friendliness a ranking factor, and intends to increase the strength of that signal in May 2016. But there's much more to this story, so let's dig in! " 'via Blog this'  All views and opinions are the author's and do not necessarily reflected those of any organisation they are associated with

I know I should have known about the W3C link checker:  https://validator.w3.org/checklink/docs/checklink#wait   but unfortunately I didn't, at that is a shame. It is great little tool and free for check for broken links. Example of it 'in action'  The results are shown in summary and in more detail Useful tool and automatic once you enter the URL and press check. The link to the tool is:  https://validator.w3.org/checklink/docs/checklink#wait

22 web trends every designer should know | Creative Bloq : "22 web trends every designer should know By Craig Grannell 2 days ago Web design   Industry professionals predict what's going to be big and important as we head further into 2016." 'via Blog this' Posting on the site does not imply endorsement in any way, by the blog owner or any organisations the blog owner is associated with.

How to Find and Fix Structured Data Markup Errors via the Google Search Console - YouMoz - Moz : "Structured data not only lets Google crawl web pages better, it also helps search engines truly understand the content. For example, a history website may contain several dates based on the different chronological points it wants to discuss. People will have no problem identifying which dates belong to which event in time — but not machines. They have their own language that allows them to read information more accurately." To read more go to:  https://moz.com/ugc/how-to-fix-structured-data-markup-errors-on-existing-pages 'via Blog this'

Why Now, More Than Ever, SEO Is Not Just About Google - Moz : The article comes from  Roy Hinkis   Head of SEO at  SimilarWeb , and  makes some interesting points about Search Engine Optimisation is not just about Google, whilst recognising the importance of Google. The need to consider the search engine  DuckDuckGo is considered. To read more of this article go to:  https://moz.com/blog/seo-not-just-about-google 'via Blog this'  All views and opinions are the author's and do not necessarily reflected those of any organisation they are associated with

About  Truly Awesome Tactics to Gain Traffic from Twitter - YouMoz - Moz : This post named above, written by  Nichole Elizabeth DeMeré , includes so interesting statistics such as 500 million tweets a day with 92% of the interaction being click links - so Twitter is a good social marketing tool for a sustainable website. If used well; the blog goes on to describe some of the basic considerations for doing this. My own personal opinion is Twitter is great for sharing information about the sustainable websites, don't be scared of using it. A lot of sustainable websites are not about making money, but sharing information and making sure the information is available; so sharing is a positive thing. I also link sharing relevant content whether your own or that of others, is vital (this was also #9 on  Truly Awesome Tactics to Gain Traffic from Twitter - YouMoz - Moz ) To read the blog post:  https://moz.com/ugc/truly-awesome-tactics-to-gain-traffic-from-t...

I have a variety of places I use when reading around for this blog but I would like to highlight the five best. 1. Creative Bloq ( http://www.creativebloq.com/tag/web-design ) In particular the web-design part of the blog. The articles can well written with a strong practical flavour, and written by practitioners for practitioners.  2. Moz.com ( https://moz.com/blog ) This is a three-in-one source from Moz and yes they are promoting their product but that is ok, they provide some insightful posts around Search Engine Optimisation and Social Media Marketing. Both are important for sustainable websites - if people can't find the site you have a problem. Earlier I described it as a three-in-one site, there are three blogs there all very much worth a read. 3. RazorSocial ( http://www.razorsocial.com/blog/ ) Again it is promoting services; but it does provide a nice collection of easy to read articles in a similar vein to Moz. 4. JISC The original project that started...

Improve your UX with Google Analytics | Creative Bloq : "Improve your UX with Google Analytics" There is some great features in the article that I haven't played with before (or didn't know existed) such as Behaviour flow (here is an example from this blog) show user's behaviour Treemaps (showing channels for this blog). The article is well worth a read. To read more go to  http://www.creativebloq.com/ux/improve-your-ux-google-analytics-31619685 'via Blog this' Other related links: http://websitesustainability.blogspot.co.uk/2016/03/how-to-use-google-analytics-to-measure.html All views are the author's and do reflect any organisations the author has any association with.