Website Sustainability

Blog Optimization: Technical Issues to Optimize Your Blog : Some interesting insights on trying to get more people to your sites, including a fe I hadn't heard of. -Caching and CDN (Content Distribution Network - one of the ones I did know about); -Reoptimised content that is already doing well; - Write blog post that involve keywords that are successful but you don't have post on; - implement some social media optimisation; To read more go to:  Blog Optimization: Technical Issues to Optimize Your Blog 'via Blog this' All opinions in this blog are the Author's and should not in any way be seen as reflecting the views of any organisation the Author has any association with.

How to start a blog: 10 pro tips | Creative Bloq : "Want to learn how to start a blog that stands out among the thousands of others? Simply follow this expert advice. So, you've decided to start your own blog? It might be to share your expert drawing tips or just to drum up a bit of interest in your design portfolio, but before you rush into anything, consider this: the web, and in particular the blogosphere, is a crowded place. With so many blogs out there, it's important to make sure you know how to start a blog that stands out from the crowd. Your blog needs to be attractive, creative, and clever. But more than that, your blog design needs to speak to your readers. It needs to tell them why you're different, what you're offering, and why they should take the time to read on. So, do you need to know how to start a blog that will attract and enthral? Here are 10 tips that will get you started then take your offering from interesting to inspirational......

Here’s How to Visually Map a Content Strategy - YouMoz - Moz : "As both a planner and a content marketer, fact gives me mild heart palpitations. So many ships out to sea with zero navigation. But it’s actually good news for you. It means that of the 2 million blog posts published every day, the majority are not properly optimized. So with a little bit of groundwork, you can position yourself to stand out from the crowd, A content marketing strategy helps you define your target market so you know who to write to and what to write about. Your research will uncover the journey the customer will follow, from discovering about your business to making the decision to buy. It will also help you address any key decision points along the way. Once you've done your share of content research, you have a database of decision points which you can use to create a visual roadmap of your content strategy. Personas are great for understanding your target market, style guides give you dir...

Extracted from  Google Developers Blog: Search at I/O 16 Recap: Eight things you don't want to miss : 1: Introducing rich cards A new Search result format building on rich snippets. 2: New Search Console reports A new report in  Search Console  to help developers confirm that their rich card markup is valid.  3:  Real-time indexing  Instead of waiting for content to be crawled and indexed, publishers will be able to use the Google Indexing API to trigger the indexing of their content in real time.  4 : Getting up to speed with Accelerated Mobile Pages AMP , an open source effort to speed up the mobile web. Google Search uses AMP to enable instant-loading content.  5: A new and improved Structured Data Testing Tool The tool is now tightly integrated with the DevSite Search Gallery and the new Search Preview service. 6: App Indexing got a new home (and new features) We announced  App Indexing’s migration to Firebase , Google’s un...