Friday, 27 December 2013

5 new trends in mobile publishing | Mobile | Creative Bloq

5 new trends in mobile publishing for 2014 | Mobile | Creative Bloq: "Three years after the launch of the iPad, mobile publishing is changing rapidly - and you ain't seen nothing yet. Here's what we can expect in 2014....

Three years after Steve Jobs introduced the iPad, it’s clear that we’re looking at a new paradigm of digital publishing: content designed for and delivered through apps on touchscreen devices just isn’t the same as the web or print. Content owners everywhere - from traditional publishers to retail brands - have to recalibrate how they think about distributing content in this new space, because what users want and expect there is different than any other medium.

It isn’t yet entirely clear how everything will shake out. Publishers, advertisers, marketers, businesses and organizations are just now beginning to realize the full potential of the platform. The good news is nobody disputes that mobile touchscreen devices are the future of where you’ll find eyeballs for your content, and that means opportunity for everyone. Here are five areas we see being fundamentally changed by the touchscreen, app-based content ecosystem."

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