"When asked directly, Twitter's statement about the removal of tweet counts has consistently been:
"The Tweet counts alone did not accurately reflect the impact on Twitter of conversation about the content. They are often more misleading to customers than helpful."
On the whole, I agree with Twitter that tweet counts are not a holistic measurement of actual audience engagement. They aren't the end-all-be-all to showing your brand's success on the channel or for the content you're promoting. Instead, they are part of the puzzle — a piece of engagement.
To read more go to: https://moz.com/blog/success-metrics-in-a-world-without-twitter-share-counts
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