Improve your UX with Google Analytics | Creative Bloq: "Web analytics tools have a lot to offer the user experience field. Because the tools have matured and there's so much information out there about how to use them, now is a great time to get started working with them. With web analytics, user researchers can look at much larger sample sizes than is possible with more resource-intensive methods, such as usability testing. This can be useful if you need to establish a high degree of certainty that a particular design change will be effective before you implement it. Analytics also gives researchers an opportunity to come up with answers much quicker than is possible when using in-person activities."
To read more go to Improve your UX with Google Analytics | Creative Bloq:
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