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Improve your UX with Google Analytics | Creative Bloq

Improve your UX with Google Analytics | Creative Bloq: "Web analytics tools have a lot to offer the user experience field. Because the tools have matured and there's so much information out there about how to use them, now is a great time to get started working with them. With web analytics, user researchers can look at much larger sample sizes than is possible with more resource-intensive methods, such as usability testing. This can be useful if you need to establish a high degree of certainty that a particular design change will be effective before you implement it. Analytics also gives researchers an opportunity to come up with answers much quicker than is possible when using in-person activities."

To read more go to Improve your UX with Google Analytics | Creative Bloq:

'via Blog this' If you'd like to find out more about Computing at the University of Northampton go to: www.computing.northampton.ac.uk. All views and opinions are the author's and do not necessarily reflected those of any organisation they are associated with
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