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SEO: Keywords, description, title



As well as moving the site to a more sustainable hosting solution we would like to make it more sustainable by increasing the number of people visiting the site. Making the site more accessible to search engines or Search Engine Optimisation is key to this. To trial this the following have be trialled on the http://www.web-sustainablity.net/ site.




Keywords
Try to limited to six keywords.


Description: 
A short summary description of the page not the site.
From Google's suggestion of best practice
  • Accurately summarise the page's content
  • Create unique descriptions for each page (where possible).


Title - Create accurate and unique titles.
From Google's suggestion of best practice
  • Accurately describe the page's content
  • Create unique title tags for each page
  • Use brief, but descriptive title
Approach taken was make the title up using two approaches
 Either
  • First "East Midlands Knowledge Network:" and the second part made up of the University name and either the company or specialist service.
  • First "East Midlands Knowledge Network:" and the second part made up of the name of the subject area.
  • First "East Midlands Knowledge Network:" and the second part made up of East Midlands Universities if it applied to all the universities and then the name of the subject area.
  • First "East Midlands Knowledge Network:" and the second part made up of specialised area and then the case study name.

Resources
There are many good books and sites out there on this area.
For example:
The Art of SEO (Theory in Practice (O'Reilly)) by Eric Enge, Stephan Spencer, Rand Fishkin and Jessie C Stricchiola
Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin 

Google also provide their own basic but useful guide to this area. This can be found at SEO Basics.




This work has been supported by funding from JISC. The site can be viewed at https://sites.google.com/site/emknorg/ or http://www.web-sustainablity.net/

Survey about this material can be found at: http://www.eSurveysPro.com/Survey.aspx?id=67775a0a-336f-45a5-a222-2f1a6615752c please feel free to fill it in.
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Comments

  1. Anonymous5 September 2012 at 19:54

    I think that high quality page content, particularly after the latest updates of Panda and Penguin
    is the most useful thing. Thank you for this article
    my site - seo

    ReplyDelete

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