Sunday, 19 June 2016

Here’s How to Visually Map a Content Strategy - YouMoz - Moz

Here’s How to Visually Map a Content Strategy - YouMoz - Moz: "As both a planner and a content marketer, fact gives me mild heart palpitations. So many ships out to sea with zero navigation.

But it’s actually good news for you. It means that of the 2 million blog posts published every day, the majority are not properly optimized. So with a little bit of groundwork, you can position yourself to stand out from the crowd,

A content marketing strategy helps you define your target market so you know who to write to and what to write about. Your research will uncover the journey the customer will follow, from discovering about your business to making the decision to buy. It will also help you address any key decision points along the way.

Once you've done your share of content research, you have a database of decision points which you can use to create a visual roadmap of your content strategy. Personas are great for understanding your target market, style guides give you direction for design and SEO best practices, and distribution lists help you remember what to do to promote your hard work.

But you should visually map out the customer journey if you really want to get inside the customer's head and understand each point in the decision process."

'via Blog this'

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